Twitter is a free microblogging service and one of the leading online social media tools worldwide. Its’ users exchange 140 character messages, known as tweets. Social networks are formed as users follow and interact with each other and receive the tweets of the people they follow.

Twitter is especially growing in popularity with younger demographics, which is important if this is your target audience.

How To Sign Up

Before signing up, you need to have an email address. If for some reason, you don’t have an email address, you can easily get one for free from providers such as Yahoo, Hotmail or Gmail. Now that you have an email address, go to Twitter.com and click on the green “Sign Up Now” button. Enter your full name (it can be real or an alias), a unique username and finally a password and your email address. After doing that, you need to verify that you’re human by typing in some characters and then click on the button “Create My Account.”

Click on “Skip” on the next couple of pages until you arrive at the home page of your account.

How To Find People

There are 2 ways to find people: by name or by keyword.

If you want to find people by name, click on “Find People” at the top of the page and then type in the name of the person you are searching for. You should then be shown at list of results, one of which may be the person you are searching for.

If you want to find people by keyword, stay on your home page, and use the search function on the right hand side bar. If you want to find someone who shares your interests, type in that keyword and a list of latest people who have used that keyword in their tweets will come up. More often than not, if they’ve used that keyword that they are genuinely interested in that topic.

How To Follow

Once you found someone you’ve been looking for or shares your interest, you may want to follow them so that you can follow their tweets.

If you want to do this, simply click on their username and you will be directed to their page. Then click on the follow button underneath their profile picture. You should get notified that you’re following them. It’s that simple.

How To Get Followers

The best and only way to increase your influence on Twitter is by accumulating followers. In Twitter, there exists a concept called Twitter etiquette. This means that if you someone chooses to follow you, that you should do the same and follow them back. Of course, following them back is optional, but more often than not, they will repay the favor. The bottom line is that if you want to increase the amount of people following you, you have to take the initiative and start following others first. At the same time, don’t forget to follow people that follow you first.

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