In the past, many website owners were not nearly as concerned with content. Add a few pages, put in some strategic keywords, build some backlinks, and Boom, you can get a site to rank.
Ok, well maybe it wasn’t that easy, but you get the point. Many site owners focus on a lot of areas instead of good quality content. However, Google has radically changed the playing filed for SEO with the release of both the Penguin and Panda algorithm updates. Each focus on different areas, but the message from Google is loud and clear: focus on good on-topic quality content and your site has a better chance of achieving solid rankings.
We are often asked a variety of questions on this topic – how much content is enough, how long should it be, should it be in the form of Blog posts, Page updates, or a combination of each? While there is no hard and fast rule to answer these questions, here are a few guidelines to get you started:
- If you regularly update static pages on your site, consider adding a blog for more frequent and lighter content
- If you have static pages that have not been updated in a while, update these pages first, then look at adding a blog.
- Content on your pages should be at least 400 quality words, but 500 to 600 is better
OK, so now you may understand the importance of adding regular content, what is a good system for making this happen? If you are looking at rebuilding your site, you can move it into a user friendly CMS like WordPress or Drupal to acomplish this feat. Both are great platforms and based on open source code to make development quicker and easier.
If you are looking for a more custom structure, you can pay to have a custom backend built with content and blogging capabilities built in. However, we usually recommend the faster and more convenient route of building on open source code.
If you are not looking to rebuild your site, you can simply add on a wordpress blog to a sub domain or sub directory. Tis will give you access to great blogging features, and wordpress can be themed to mimic the look and feel of your current site.
Whichever method you choose, good quality content can not be underestimated for solid search engines rankings.