Search engine copywriting is merely the act of trying to write content that will appeal to the search engine results and also appeal to your site’s readers. Yet if you write your copy in the wrong manner, you could be risking your search engine results.
The object is to create great copy for your prospects, but then amend it just enough so that the search engines rank it well simultaneously. It involves using appropriate keywords in your content so that it helps you in optimizing your site to rank better. But SEO copywriting is not keyword stuffing, where you insert several keywords into the content in order to get ranked. If you try to keep your keyword density to approximately 3%, you should find you won’t get hit with penalties for spamming by the search engines.
SEO copywriting also differs from regular content because you’re working to appease the search engines but also trying to appeal to your visitors who want good quality information. It can often take some time to get the art of SEO copywriting perfected. Below are some helpful tips designed to strengthen your SEO copywriting skills.
Search engines are smarter than in the past and so only rank content that humans will find useful. That means that if you want to be a successful copywriter, you must provide copy that readers will find useful. Readers are looking for both good content as well as a solution to the problems they’re experiencing. Copywriters that focus on quality succeed more often than those that focus on quantity.
You must also ensure you’re using the right keywords and that your information is pertinent. Search engines lend a lot of weight to content that gives readers the information they’re seeking. Good SEO copy will benefit you in a number of different ways. When a reader, and even a blogger, finds that your content helps them, they’ll link to it. This will help you get backlinks, which will rank you higher in the search engines.
Organizing information with bullet points is another easy copywriting tip. This breaks your content down into chunks of information that can be easily read and understood by readers. This must be done so that the content looks good and is consistent with the design of your page. Your readers will be able to grasp your point and move from section to section easier as your content will be easier to scan. Search engines really value the bullet points, and it happens to be one of the elements that they take into consideration when ranking a page. In short, doing this makes it a cinch for readers to read your copy without feeling stressed while affording the search engines what they require.
Always keep your focus on giving away as much information as possible. Don’t withhold information when you should be offering plenty of value in your content. Even if it takes you a thousand words or more to explain the information you’re giving, that’s good. You can benefit by having more content available.
These tips should help your content for your website from both an SEO and a reader’s perspective.