So, you want to build a website. When building a website it is important to balance fresh and creative designs with the basic experiences most users are used to.  Here are some of the top standards your website should follow.

Logo in the top left

100% of the websites researched had a clickable logo in the upper left corner of every page on the site. That’s a standard!

Contact in top right

44% have the contact button or link in the top right corner of every page. Although this placement is very common and considered best practices, it cannot be considered standard.

Main navigation across the top

88% of the websites had the main navigation located in the header at the top of every page, making horizontal top-level navigation a web design standards.

Call to Action high up on the home page

78% of the websites had visually prominent calls to action. The percentage fell below our threshold for standard, it’s certainly a convention.

Search feature in the header

54% of websites have a search feature in the header. About half of all marketing sites do not have a search feature that appears “globally” on every page either as a link, icon or search box.

Signup box in the footer

24% of websites allow visitors to sign up and subscribe to email updates in the footer. So this is a common place to gather email addresses, but not a convention or a standard.

The most common content for footers is copyright, privacy, legal, sitemap and contact links. Visitors expect to find contact information in the bottom right or bottom center of websites.

Want to a better footer? Here are our Footer Design Best Practices, and 27 things you can add to the bottom of your pages.

Social media icons in the footer

72% of the websites include icons for social media websites in the footer. This almost makes these a standard design element.  26% of the websites included social media icons prominently in the header.

As in the footer, clicking any of these icons takes the visitor to the social media site. For this reason, this is a design element that can cost you traffic, increasing bounce rates and hurt results.

Responsive design

68% of websites are mobile-friendly using responsive web design. This gives visitors a great experience regardless of the device – phone, tablet or desktop.

It’s a combination of design and programming that is difficult to add after a site is built. More often, it’s part of a redesign, which may explain why it’s a convention, but not a standard.


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