Building a great website (whether you engage a professional design company or not) is not just guesswork.  It is built on proven and applied principles.  In this article, we will cover some “Don’ts” when building a website.

  1. Do it yourself. We know – we are a design company, so we have to say this. But, if your website looks homemade, you never get a second chance to make a first impression.
  2. Make people think. When visitors come to your website, they typically already know what they want out of it. Do a three-second test: If within three seconds a visitor can’t figure out what to do next, go back to the drawing board.
  3. Expect visitors. Lose the “if you build it, they will come” mentality. Simply putting up your site will not result in any visitors.
  4. Add a blog. Are you really going to write posts? Be honest. If you won’t, then forget about a blog. A website with an outdated blog can create the perception that your company is small or even out of business.
  5. Try to please everyone. Your website will be a mess if you try to accommodate every type of visitor who might come along. Figure out who is likely to be your most frequent users and focus on creating the best experience for them.
  6. Expect a killer website overnight. Good websites take time to build. If you want the best results out of your site, be prepared for several months of work.
  7. Make your website for only larger screens.  Good websites are optimized for mobile users on tablets and phones.
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